A software developer who spent years in sales and marketing — and got tired of watching good businesses lose revenue to problems that technology can solve in under 60 seconds.
I'm a software developer based in Porto, Portugal. But before I wrote a single line of code professionally, I was in sales — learning how to read people, handle objections, and close deals. Then I moved into digital marketing, where I spent years running campaigns and understanding what it actually takes to turn ad spend into revenue.
Eventually I combined everything: the sales instinct, the marketing knowledge, and the technical skills to build automation systems with Make.com and code them when Make.com isn't enough.
The result is Madverti — an agency focused on one specific problem that I kept seeing businesses get burned by: leads that come in and never get followed up with fast enough.
Founder, Madverti
Porto, Portugal · Serving clients worldwide
I didn't pick HVAC randomly. It's one of the few industries where the economics of missed leads are brutally obvious — and where technology is still years behind what's possible.
HVAC companies running Google Ads are spending real money to generate leads. A missed call or a form submission that doesn't get followed up within minutes doesn't just mean losing that job. It means paying for an ad that produced nothing.
The other thing that makes HVAC interesting: the jobs are high-value and repeat. A customer who books a tune-up becomes a customer who calls you when their system breaks down in July. The lifetime value of a recovered lead is significant.
I built the AI lead recovery system specifically around how HVAC leads work — emergency vs. routine urgency, the right questions to qualify a service call, the kind of response that builds trust without sounding robotic.
Here's what happened when I deployed the first version of this system for an HVAC client.
This was a pilot client. Results will vary depending on call volume, service area, and existing setup. The 30-day guarantee exists because I'm confident the system works.
"I don't build bloated software agencies or sell 10 clients at once and hope nobody notices. Madverti takes on a small number of HVAC clients and focuses on making the system work properly for each one. That's the whole model."
Book a free strategy call. I'll look at your setup and be honest about whether AI lead recovery is the right fit.