Powered by Make.com · Runs 24/7

From Missed Call to Booked Job
in Under 60 Seconds

Here's the exact sequence that runs every time a lead comes in — whether you're on a job, in the van, or asleep at midnight.

< 60s First response time
24/7 Including weekends
100% Automated, zero manual input
2 triggers Missed calls + web forms
The Automation

Every Step, Explained

This is what happens the moment a lead comes in. No humans involved. No delays. No exceptions.

1
Trigger

A Lead Comes In

The system monitors two entry points simultaneously: your business phone line (via a call tracking integration) and your website contact forms. The moment either fires — a missed call is logged or a form is submitted — the automation begins.

Missed call on your Google Ads number
Web form submission on your site
2
AI Response

AI Sends an SMS in Under 60 Seconds

The AI immediately sends a personalised text message to the lead's mobile number. Not a generic auto-reply — a natural, conversational message that reads like it came from your team. The message introduces your company, acknowledges their enquiry, and opens the conversation.

SMS — sent 0:42 after missed call
Hi, this is Mike from Arctic Air HVAC. Sorry we missed your call — we're with a customer right now. Can I ask what you need help with today?
3
AI Conversation

The AI Qualifies the Lead

When the lead replies, the AI handles the conversation. It asks the right questions to understand what they need — service type, property details, availability — all in natural, friendly language. The lead thinks they're texting a real person from your company.

SMS conversation — qualification
My AC stopped working this morning, it's 35 degrees here
That sounds urgent — let's get someone to you quickly. Is this a residential property? And roughly where are you located?
Yes, house in Croydon
Perfect, we cover Croydon. Is the unit completely off, or is it running but not cooling?
4
Smart Routing

Emergency vs. Routine — Handled Differently

Based on the conversation, the AI classifies the job. Emergency situations (no cooling in a heatwave, heating failure overnight) are escalated immediately — you get a priority notification so you can decide to call or dispatch. Routine jobs (service tune-ups, maintenance, non-urgent installs) flow straight into the booking system.

Emergency Owner notified immediately by SMS + phone alert. Lead is told a technician will call within 15 minutes.
Routine Lead is offered available time slots and guided into self-booking — fully automatic.
5
Booking

Appointment Booked Automatically

For routine jobs, the AI offers available time slots from your calendar and confirms the booking in the same SMS thread. The appointment is added directly to your calendar with all the job details filled in. No phone tag. No back-and-forth.

Booking confirmed
We have availability on Wednesday 9–11am or Thursday 2–4pm. Which works better for you?
Wednesday morning works
Done — you're booked for Wednesday 9–11am. Our technician will give you a heads-up 30 minutes before arrival. See you then! ✓ Appointment added to calendar
6
CRM + Logging

Everything Logged Automatically

Every interaction is saved: the lead's name, number, service requested, conversation history, job type, urgency level, and outcome. You get a clean record in your CRM without lifting a finger. No more lost sticky notes or forgotten follow-ups.

Lead name, number, and service type saved
Full SMS conversation transcript stored
Job urgency classification recorded
Outcome tracked (booked / unresponsive / not a fit)
7
Notification

You're Notified When a Job Is Booked

When the AI successfully books a job, you get an instant notification with the full details: name, address, service type, appointment time, and a link to the CRM record. You only need to show up — the admin work is already done.

New job booked — Arctic Air HVAC
CustomerSarah Mitchell
ServiceAC Repair — No Cooling
Address14 Park Lane, Croydon
AppointmentWed 9–11am
SourceMissed Call (Google Ads)
Always On

Runs 24/7 — Without You

The system never takes a day off. Bank holidays, weekends, midnight emergencies — every lead that comes in gets an immediate, professional response. You stay focused on doing the work, not chasing enquiries.

ROI Calculator

How Much Are Missed Leads Costing You?

Adjust the numbers to match your business and see your estimated monthly loss from missed leads.

Your Numbers

20 leads
40%
50%
$800

Your Estimated Results

Monthly revenue you're currently losing
$3,200
from 8 recoverable leads per month
What Madverti recovers for you
$3,200
at $500/month — that's a 540% ROI
Book a Free Strategy Call →
FAQ

Common Questions

Straight answers to what HVAC business owners ask before getting started.

It replies on behalf of your business. During setup, I configure the AI with your company name, your service area, your tone, and any specific details you want included. To the customer, it reads like a message from one of your team — not a bot.

The AI is trained to stay in its lane. If a question is outside its scope — unusual pricing queries, complex technical questions — it tells the customer that someone will follow up shortly, and sends you a notification. It doesn't guess or fabricate answers.

The system integrates with Google Calendar out of the box. For CRM, it connects to Google Sheets (simple and free) or can be wired into tools like HubSpot, GoHighLevel, or Jobber if you're already using one. We'll go through your current stack on the strategy call and configure accordingly.

Yes — both triggers are included in the setup. Missed calls require a call tracking number (I'll set this up for you). Web forms connect via a webhook or Zapier-style integration to your existing website form. Both feed into the same automation.

Typically 5–7 business days from the time you provide access to your accounts. The first few days involve configuration and testing. You'll review a live test run before anything goes live, so you can see exactly how the AI responds before it handles real customers.

You can. Every conversation is visible in a shared dashboard, and you can take over at any point by simply replying from your own phone or the admin panel. The AI pauses when it detects a human has joined the thread, and resumes for new conversations.

If the system doesn't recover at least one job in your first 30 days of going live, I'll refund your setup fee in full. No questions asked. I'm confident it works — but you shouldn't have to take that on faith.

Ready to See This Running on Your Business?

Book a free 20-minute strategy call. I'll look at your current setup and show you exactly how the system would work for you.

Book a Free Strategy Call → View Pricing